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verso radar.PROSPECTING WITH CONTEXT
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PROSPECTING GUIDE / 25For people who sell business to business

B2B prospecting starts with the right company, not with volume.

B2B prospecting without a purchased database: tell us what type of company you work with and where. The search returns businesses matching your criteria with published phone, website, and Instagram, plus a signal of what each one is missing — the reason your call is worth making.

Find my next clients Start with GoogleSee where to start

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Transportes Vale Norte

Joinville · fictitious example

SIGNAL TO INVESTIGATENo quote page

The website introduces the business but has nowhere to request a quote, and the phone number from the search is different from the one in the footer.

The service that fits this conversation

Offer a quote page and standardization of the public data.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

A business with a visible gap is a business that responds.

Search the activity and the region you serve. Every line brings public contact info and what's missing from the business.

01

Trucking companies

⌕ Trucking companies in Joinville

What to look for

A website with no quote page and a phone number that differs between sources.

What to offer

A quote page and standardization of the public data.

02

Small manufacturers

⌕ Metalworking shops in Caxias do Sul

What to look for

A catalog in PDF from years ago and no channel for quotes.

What to offer

An online catalog and a quote-request flow.

03

Distributors

⌕ Electrical materials distributors in Goiânia

What to look for

A profile with no recent posts and support only over landline.

What to offer

An order channel over WhatsApp and an organized presence.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Open by talking about the problem you saw, not your service. In B2B, the conversation starts with the diagnosis.

Note+Offer+Question
FIRST MESSAGEIllustrative example
Good morning! I found your trucking company while researching businesses in the industry in Joinville. I saw the website has nowhere to request a quote, and the phone number from the search is different from the one in the footer. Would it make sense for me to show you the two fixes that bring in the most quote requests?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

01

Describe the company you work with

Activity, apparent size, and region. It's the filter that separates a good lead from a big list.

02

Get the contact info the business publishes

Phone, WhatsApp, website, and Instagram found in public sources, at search time.

03

See where the gap is

The X-ray shows a slow website, an inactive profile, mismatched data. It's a ready-made sales hook.

04

Work in the pipeline, not in a spreadsheet

Every business enters at a stage, with a history of what you said and when to follow up.

Google Maps→Website and Instagram→AI outreach→CRM
B2B Prospecting / in Practice

B2B prospecting without relying on a purchased database

A database sold in bulk was collected once and resold for years: job titles changed, phone numbers changed, businesses closed. In B2B sales, the cost of that isn't the price of the spreadsheet, it's your team's hours spent on contacts that no longer exist. Searching in real time, from public sources, returns what the business keeps live today.

  • Filtering by activity and region beats a high volume of rows.
  • Public contact info is the channel the business chose to be found through.
  • A portfolio you build yourself doesn't get resold to your competitor.
B2B Prospecting / in Practice

The neediness signal is your sales pitch

In B2B, nobody buys because you introduced yourself well. They buy because they recognized a problem. The neediness score sorts the list by who has a gap in what you sell, so the first line already speaks to the person's business: the website that won't load on mobile, the profile with no posts, the phone number that differs between sources.

  • One concrete gap opens more conversations than three paragraphs of portfolio.
  • Sort by neediness and work the top of the list first.
  • Note in the pipeline what got a response; you'll write the next batch even better.
Illustrative outreach example
Good morning! I found your trucking company while researching businesses in the industry in Joinville. I saw the website has no quote page and the phone number from the search isn't the same as the one in the footer. Would it make sense for me to show you the two fixes that bring in the most quote requests?

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does it work for high ticket and long cycles?

It works for the top of the pipeline: finding the business with the right profile, with public contact info and a reason to talk. Tracking the proposal and follow-up stays in the pipeline, stage by stage.

Can you filter by company size or revenue?

The filter is by activity and region, and what shows up are public signals about the business. Exact size and revenue don't come from the public source; use activity and region to approximate the profile.

Do I get the decision-maker's contact?

You get the official channel the business publishes. In small and medium businesses, it's almost always the direct path to the decision-maker; in a larger company, it works as an entry point.

Do you pay again for a repeat business?

No. Every business that already showed up in one of your searches comes back with no new credit charged for the lead. You pay for each new business delivered, only once.

YOUR WORK DESERVES TO BE FOUND

Choose the right company before you call

Choose your plan and build your B2B prospecting portfolio by activity and region, with public contact info and a neediness signal.

Create my account Start with GoogleSee the plans

Continue your prospecting

Company list for prospecting

Filtering by activity and region, built on the spot.

Learn more →

Prospecting for consultants

Diagnosis before the proposal, with public data.

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First prospecting message

What to write when the lead doesn't know you.

Learn more →

OTHER WAYS TO SELL WHAT YOU DO

Your next service
has a path too.

Marketing agenciesService providersWebsite creationConsultants and B2B salesAccountingPaid trafficProspect on InstagramFind profiles by nicheCheck a profile before reaching outBuild a social media proposalCreate posts for clientsStart out as a social media managerRepresentatives and distributorsSolar energyVisual communications and print shopsProspecting on Google MapsSocial mediaGraphic designVideo editingLocal SEOAutomation and AINewly opened businessesProspecting on WhatsAppBusiness listInsurance brokersReal estate agenciesCorporate lawConstruction and renovationOccupational healthPhotographersCopywritersFreelance devPress relations