PROSPECTING GUIDE / 15For people who send proposals and don't get a reply

A social media proposal that closes starts with a diagnosis, not a package.

A social media proposal that closes starts with a snapshot of the client's profile: how many days since they stopped posting, whether engagement matches the account's size, what's missing from the bio, and how they compare to competitors. You show up with the problem already measured, and price stops being the first thing the client looks at.

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Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Padaria Trigo Novo

Santos · fictional example

SIGNAL TO INVESTIGATEAccount with no recent posts

The last post was a few weeks ago, and there are recent questions with no public reply.

The service that fits this conversation

A restart plan with defined frequency and topics.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

The proposal starts with what the profile shows today.

Before writing, gather what's public about the client. Each observation becomes a point in the diagnosis and, later, a deliverable in the proposal.

Client with a stalled profile

⌕ Businesses that haven't posted in months

What to look for

The account stopped posting and keeps getting questions in the comments.

What to offer

A restart plan with defined frequency and topics.

Client with no sales path

⌕ Active profiles with no contact link

What to look for

The content is regular, but there's no clear path to buy or book.

What to offer

Content with a purpose and an organized contact path.

Client running ads

⌕ Businesses that advertise with a weak profile

What to look for

The company invests in ads, and the profile that gets the visit is outdated.

What to offer

Alignment between the ad, the profile and the service.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Bring a verifiable fact to the conversation and propose a short next step. Price comes up after the problem is clear to both sides.

Note+Offer+Question

FIRST MESSAGEIllustrative example

Hi, Trigo Novo team! Before talking about a proposal, I looked at your profile: the last post was a few weeks ago, and some questions were left unanswered. I work as a social media manager and wanted to show you a two-step restart plan. Can I walk you through it?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

Check the client's profile

Gather what's public before writing: posting frequency, bio, contact path and recent content.

Write the diagnosis

Record what was observed, on what date, and what still needs to be confirmed with the person in charge.

Build the scope from the diagnosis

Each deliverable in the proposal answers a point you raised. Price and timeline are still up to you.

Track the decision

Log the follow-up date and what was agreed in the CRM, so you can follow up without sounding pushy.

Google Maps→Website and Instagram→AI outreach→CRM

Social media proposal / in practice

What goes into a social media proposal

A proposal that only lists deliverables turns into a price comparison. Open with the profile diagnosis, show what each deliverable solves, and close with the follow-up agreement. The client needs to understand what changes in their business, not how many posts come in the package.

A diagnosis with a date and what was observed.
Scope tied to each point in the diagnosis.
An agreement on follow-up and plan review.

Social media proposal / in practice

How to talk about results without promising numbers

Results in content depend on execution, on the offer, and on the market itself. Promising reach or revenue creates an expectation the proposal doesn't control. Agree on tracking metrics and how often you'll review them, making clear what you deliver and what depends on the client.

Agree on tracking metrics, not guaranteed targets.
Describe what depends on the client: access, approval, materials.
Schedule a plan review with a set date.

Illustrative outreach example

Before the proposal, I looked at the profile: the last post was a few weeks ago, and the bio doesn't show how to book. The first stage organizes that path and gets the posting frequency back on track. From there, we track the profile's numbers together and adjust the plan at the first-month review.

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does the Radar write the proposal for me?

It writes the outreach message and delivers the diagnosis that backs up the proposal. The price, the scope and the terms are yours: you're the one who knows your margin.

Can I show the diagnosis to the client?

You can, and it works well. Bringing the profile snapshot to the meeting shifts the topic from "how much do you charge" to "how do we solve this."

Does it work for paid traffic proposals too?

It does. The same signals — a stalled profile, a bio with no link, no way to make contact — show where the ad budget would be leaking before it even starts.

What if the client isn't on Instagram?

Then the diagnosis comes from Google Maps: a listing with no website, no WhatsApp, no photo, a low rating. Both searches live in the same dashboard.

YOUR WORK DESERVES TO BE FOUND

Build your next proposal with a diagnosis

Choose your plan and see the profile snapshot before writing the proposal.

Create my account Start with Google See the plans

A social media proposal that closes starts with a diagnosis, not a package.

Padaria Trigo Novo

The proposal starts with what the profile shows today.

Client with a stalled profile

Client with no sales path

Client running ads

Your portfolio showswhat you do.The outreach showswhy it matters.

From research to the next step.All in the same Radar.

Check the client's profile

Write the diagnosis

Build the scope from the diagnosis

Track the decision

What goes into a social media proposal

How to talk about results without promising numbers

Questions from people whowant to move from researchto the conversation.

Build your next proposal with a diagnosis

Continue your prospecting

Social media business proposal

How much to charge as a social media manager

Analyze the profile first

Your next servicehas a path too.

Your portfolio shows
what you do.
The outreach shows
why it matters.

From research to the next step.
All in the same Radar.

Questions from people who
want to move from research
to the conversation.

Your next service
has a path too.