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verso radar.PROSPECTING WITH CONTEXT

PROSPECTING GUIDE / 20For print shops and visual communication

How to find clients for visual communication: every new business needs to be seen.

How to find clients for visual communication: storefronts, business cards, stickers, banners, promotional items. Tell us the type of business and the region, and get a list of businesses to prospect, with verified contact info and the first message ready to send. The business that opened yesterday isn't anyone's client yet.

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Loja Estilo Novo

Novo Hamburgo · fictional example

SIGNAL TO INVESTIGATEPrevious occupant's storefront

The location opened recently and the storefront still carries the identity of the business that used to occupy it.

The service that fits this conversation

Storefront, window sticker, and opening-day materials.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

Those who need to be seen tend to leave it in plain sight.

Search by segment and neighborhood. The list brings the businesses found with public contact info, so you can check what each location still hasn't fixed.

01

Newly opened businesses

⌕ Clothing stores in Novo Hamburgo

What to look for

The location opened recently and still uses the previous occupant's branding.

What to offer

Storefront, window sticker, and opening-day materials.

02

Service with no identity

⌕ Auto repair shops in Aparecida de Goiânia

What to look for

The business has no defined logo or standardized printed materials.

What to offer

Basic visual identity, signage, and business card.

03

Location with an old storefront

⌕ Restaurants in Petrolina

What to look for

The storefront is worn out and the window doesn't show hours or services.

What to offer

Storefront renovation, with signage and window information.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Show up with an observation about the location, not a price sheet. The measurement is the next step, and it opens the door to the quote.

Note+Offer+Question
FIRST MESSAGEIllustrative example
Hi! I walked by your store this week and noticed the storefront still has the previous business's branding. I work with visual communication here in the area and I do free measurements to put together a quote. Can I stop by tomorrow?

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

01

Choose the type of business

Define the segment that gives you the most orders and the neighborhood or city your print shop serves.

02

Review who showed up

Check the businesses found and the public contact info available in the list.

03

Look for what's not visible yet

Use the X-ray to see if the business has a website, an active profile, and how it presents itself today.

04

Bring the quote with a hook

Connect the observation to the service: storefront, sticker, business card, banner. And arrange the measurement.

Google MapsWebsite and InstagramAI outreachCRM
Visual communication / in practice

How to find visual communication clients before the competition does

Anyone opening a store needs visual communication in the first few weeks, and after that the order has already gone to someone else. A periodic scan by neighborhood and segment shows who recently opened and hasn't yet sorted out their storefront, window, or printed materials. Running the same search every week turns chance into routine.

  • Repeat the search by neighborhood at a fixed interval.
  • Prioritize those who don't yet have a defined visual identity.
  • Keep track of who said "later": construction runs late, and the order comes back around.
Visual communication / in practice

How to get out of the price war on quotes

A price sheet with no context turns into a per-square-meter comparison. Showing up with an observation about the location itself changes the conversation: the faded storefront, the peeling sticker, the window with no hours listed. The quote starts answering a problem the owner had already noticed.

  • Photograph or describe what you observed at the location.
  • Offer the most urgent service first, not the whole package.
  • Arrange the measurement as the next step, not sending a price sheet.
Illustrative outreach example
Hi! I walked by your store this week and noticed the storefront still has the previous business's branding. I work with visual communication here in the area and I can do the measurements for free to put together a quote for the storefront and window sticker. Can I stop by tomorrow?

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does it work for what my print shop does?

If your client is a business that shows up on Google Maps, it works. You search by type of establishment and by the region you serve.

How do I find businesses that just opened?

You search by segment and region and get each business with the digital X-ray. Whoever has no website, no Instagram, or a poor Google presence tends to be still getting set up, and that's who needs you the most.

Are the contacts current?

The search runs live, straight from the source. It's the business that's live right now, with phone and WhatsApp verified one by one.

Does a repeat lead cost credits?

No. A business that already appeared in one of your searches comes back without a new credit charged for the lead. You never pay twice for the same contact.

YOUR WORK DESERVES TO BE FOUND

Be the first to reach the new business

Choose your plan and find businesses in your region that need to be seen.

Create my account Start with GoogleSee the plans

OTHER WAYS TO SELL WHAT YOU DO

Your next service
has a path too.