Growing businesses
⌕ Pharmacy chains in Londrina
What to look for
Second location opened this year and no mention in any local outlet.
What to offer
Expansion press release and a relationship with the economy section.
PROSPECTING GUIDE / 34For press relations and PR
Prospecting for PR agencies: a newsworthy story that nobody knows about.
Prospecting for PR agencies starts with the sector: choose the sector and the region, and see the businesses operating there. A company that has grown, opened a new location, does something unusual in the city, and doesn't appear in any outlet is a PR client who doesn't know it yet.
Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.
The contact opens a door.
The context gives you a reason to talk.
Inside your radarDEMO
Farma Bem Chain
Londrina · fictional example
SIGNAL TO INVESTIGATESecond location, zero media mentions
The profile announces the opening of the second store, but no outlet in the city reported the expansion, even though it's a common local-economy story.
The service that fits this conversation
Offer an expansion press release and an introduction to the two outlets that cover the economy in the city.
See an outreach message ↗Illustrative example · fictional businesses. In your search, review the signals found in the sources.
ExpansionFarma Bem ChainLondrina · fictional exampleSecond location, zero media mentionsThe profile announces the opening of the second store, but no outlet in the city reported the expansion, even though it's a common local-economy story.Offer an expansion press release and an introduction to the two outlets that cover the economy in the city.Good morning! I saw you opened your second location this year while researching businesses in the sector here. I work in PR, and an expansion is a natural story for the local economy section. Can I show you how this story would look as a press release?
IndustryCampo Claro FoodsMarília · fictitious exampleA different process with no coverageThe company describes a production process on its site that no competitor in the region uses, and it doesn't show up in any outlet or industry event.Offer an innovation story angle and spokesperson prep for a technical interview.Good morning! I found your company while researching food manufacturers in Marília, and I read what you describe about your production process. That's an innovation story, and no outlet here has covered it. Does it make sense for us to talk about how to pitch this story?
01 / FIND A GOOD REASON
Expansion, an unusual product, a number that beats the average.
Research the sector and the city. What the company publishes about itself already shows whether there's a story waiting.
Manufacturer with an unusual process
⌕ Food manufacturers in Marília
What to look for
A product or process outside the industry standard, with no coverage.
What to offer
Innovation story angle and spokesperson positioning.
Businesses with local impact
⌕ Cooperatives in Passo Fundo
What to look for
A strong founding story and communication limited to Instagram.
What to offer
Institutional narrative and a regional economy story angle.
Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.
02 / GIVE THE CONVERSATION CONTEXT
Your portfolio shows
what you do.
The outreach shows
why it matters.
Show up with the story angle already identified and the outlet that would cover it. Specific beats a monthly contract pitch.
03 / TURN IT INTO A ROUTINE
From research to the next step.
All in the same Radar.
You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.
Choose the sector and the city
A defined sector means a defined story, and the local outlet covers exactly that sector and city.
Get companies with public contact info
Phone, WhatsApp, website, and Instagram that the business itself publishes, fetched on the spot.
Look for what's already news
A new location, an unusual product, an award, hiring in volume, a founding story.
Manage the long cycle in the pipeline
PR is hired through relationships. Log the conversation, the event, and the date to follow up.
Google Maps→Website and Instagram→AI outreach→CRM
Prospecting for PR agencies: those with a story who don't know it
Business owners think nothing they do is news. Someone who works with the press looks at the same business and sees three hooks: the expansion, the different process, the number that beats the industry average. That mismatch is exactly why PR agencies need to prospect instead of waiting: the client doesn't look for a service they don't know exists for them.
- Expansion, hiring, and a new product are ready-made local-economy stories.
- A sector under public discussion gives you a hook to position a spokesperson.
- A company with no media mentions at all is a clean slate, not a bad client.
How to show value before selling the contract
A generic PR pitch turns into a monthly price and disappears. What opens the door is showing up with the story angle already identified: "you opened your second location, and no outlet in the city reported it; the economy section covers this." At that point, the conversation is no longer about press releases and clippings — it's about a concrete opportunity the company let slip by.
- One specific story angle in the first message, with the outlet that would cover it.
- Show where their competitor has already gotten coverage and they haven't.
- Start with a one-off project when the monthly contract stalls.
Illustrative outreach example
Good morning! I saw you opened your second location this year while researching businesses in the sector here in the city. I work in PR, and this expansion is a natural story for the local economy section — two outlets here cover this every week. Can I show you how this story would look as a press release?
04 / BEFORE YOU START
Questions from people who
want to move from research
to the conversation.
Does the search show whether the company has already been in the press?
Not directly. It gives you the business, the contact info, and what it publishes; checking for media mentions is a quick step on your end, and it's usually what gives you the argument for your outreach.
Does it work for larger clients?
Filtering by activity and region favors local and regional companies, which is where small PR agencies have the most room. National accounts still come through relationships and competitive pitches.
Can it be used for relationship-building with journalists?
The database is made up of businesses, not outlets or press professionals. The media list is still your job; this list is for the client side.
Does a repeat company cost credit again?
No. Every business that has already shown up in one of your searches comes back without a new credit charge for the lead. You pay for each new business delivered, only once.
YOUR WORK DESERVES TO BE FOUND
Find the companies with a story in your city
Choose your plan and see the companies in your sector and city, with public contact info.
OTHER WAYS TO SELL WHAT YOU DO
Your next service
has a path too.
Marketing agencies↗Service providers↗Website creation↗Consultants and B2B sales↗Accounting↗Paid traffic↗Prospect on Instagram↗Find profiles by niche↗Check a profile before reaching out↗Build a social media proposal↗Create posts for clients↗Start out as a social media manager↗Representatives and distributors↗Solar energy↗Visual communications and print shops↗Prospecting on Google Maps↗Social media↗Graphic design↗Video editing↗Local SEO↗Automation and AI↗Newly opened businesses↗Prospecting on WhatsApp↗Business list↗B2B prospecting↗Insurance brokers↗Real estate agencies↗Corporate law↗Construction and renovation↗Occupational health↗Photographers↗Copywriters↗Freelance dev↗