Restaurants
⌕ Restaurants in Porto Alegre
Menu, content, and reservations tell different stories or lead to disconnected paths.
An initial project that organizes the digital presence around the restaurant's experience.
PROSPECTING GUIDE / 03For people working at marketing agencies
How to find clients for digital marketing without dumping every service on them in the first contact: find businesses, identify each one's priority, and turn what you observed into a sales conversation that makes sense for that business.
Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.
The contact opens a door.
The context gives you a reason to talk.
Porto Alegre · fictional example
The restaurant has appealing content, but the menu, hours, and reservations aren't brought together in one clear path.
Organizing the digital presence with a focus on reservations.
See an outreach message ↗Illustrative example · fictional businesses. In your search, review the signals found in the sources.
01 / FIND A GOOD REASON
Use a segment where the agency knows the market. Look for an entry point: organizing the digital presence, launching an offer, or improving the contact journey.
⌕ Restaurants in Porto Alegre
Menu, content, and reservations tell different stories or lead to disconnected paths.
An initial project that organizes the digital presence around the restaurant's experience.
⌕ Decor stores in São Paulo
The products show up on Instagram, but customers can't tell availability or how to request a quote.
A content and contact strategy for a collection or category.
⌕ Landscaping companies in Curitiba
There are good projects posted, but explanations about steps, service area, and hiring are missing.
A sales presentation project that connects the website, content, and customer service.
Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.
02 / GIVE THE CONVERSATION CONTEXT
The first message needs to fit into the recipient's routine. A useful observation and a specific question help more than presenting the agency's entire catalog.
03 / TURN IT INTO A ROUTINE
You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.
Use the markets where your agency already has a track record, a process, and a deliverable to show.
Find businesses by niche and region, and review the website, Instagram, and available public contacts.
Prepare a message about an improvement point that connects to your offer.
Log what was discussed, who decides, and the next step in the CRM.
Decide which service will open the business relationship, and for which type of company. An agency can deliver strategy, websites, content, and media, but the conversation is clearer when it starts from a need. Use Radar to gather the businesses in your chosen segment, review the available signals, and prepare your own opener for each company.
During delivery, note what depends on maintenance and continuity. A client who hired you to organize their website might need content too, but that should come from their actual needs and the agency's capacity. Lay out the responsibilities, the work calendar, and what will be tracked. Recurring revenue needs to be an ongoing deliverable that the client understands.
04 / BEFORE YOU START
Choose a segment where you know how to deliver something useful, find businesses in that market, and review their digital presence. The first conversation should connect an observed signal to a specific service, followed by a question about the business's priority.
Yes. You can work one region and one niche at a time. A list you can actually review and follow up on is more useful for your routine than piling up contacts with no next step.
You can introduce the agency, but open the conversation with a need. After you understand the goal, team, and budget, work out which deliverables make sense and in what order.
Radar has analysis and message-drafting features based on the business's available data. Review the text and the observation before using it. The business context and the decisions behind the proposal are still up to you.
Yes. The CRM helps you organize the pipeline and your upcoming contacts. Log the reply, the offer under discussion, and the agreed follow-up to keep your prospecting going.
YOUR WORK DESERVES TO BE FOUND
Choose your agency's market and turn research into a conversation worth continuing.
OTHER WAYS TO SELL WHAT YOU DO