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verso radar.PROSPECTING WITH CONTEXT

PROSPECTING GUIDE / 03For people working at marketing agencies

How to find clients for digital marketing.

How to find clients for digital marketing without dumping every service on them in the first contact: find businesses, identify each one's priority, and turn what you observed into a sales conversation that makes sense for that business.

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Casa do Pátio

Porto Alegre · fictional example

SIGNAL TO INVESTIGATEA fragmented digital experience

The restaurant has appealing content, but the menu, hours, and reservations aren't brought together in one clear path.

The service that fits this conversation

Organizing the digital presence with a focus on reservations.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

A good diagnosis opens the door to a good partnership.

Use a segment where the agency knows the market. Look for an entry point: organizing the digital presence, launching an offer, or improving the contact journey.

01

Restaurants

⌕ Restaurants in Porto Alegre

What to look for

Menu, content, and reservations tell different stories or lead to disconnected paths.

What to offer

An initial project that organizes the digital presence around the restaurant's experience.

02

Specialty stores

⌕ Decor stores in São Paulo

What to look for

The products show up on Instagram, but customers can't tell availability or how to request a quote.

What to offer

A content and contact strategy for a collection or category.

03

Local services

⌕ Landscaping companies in Curitiba

What to look for

There are good projects posted, but explanations about steps, service area, and hiring are missing.

What to offer

A sales presentation project that connects the website, content, and customer service.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

The first message needs to fit into the recipient's routine. A useful observation and a specific question help more than presenting the agency's entire catalog.

Note+Offer+Question
FIRST MESSAGEIllustrative example
Hi, Casa do Pátio team! I saw your content and went looking for information to make a reservation. Do you currently have your menu and reservations centralized anywhere? My agency works with food businesses and I'd like to show you a way to organize that journey.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

01

Choose the specialty

Use the markets where your agency already has a track record, a process, and a deliverable to show.

02

Research the context

Find businesses by niche and region, and review the website, Instagram, and available public contacts.

03

Open with a priority

Prepare a message about an improvement point that connects to your offer.

04

Move the conversation forward

Log what was discussed, who decides, and the next step in the CRM.

Google MapsWebsite and InstagramAI outreachCRM
Marketing agencies / in practice

How to find clients for digital marketing without relying on referrals

Decide which service will open the business relationship, and for which type of company. An agency can deliver strategy, websites, content, and media, but the conversation is clearer when it starts from a need. Use Radar to gather the businesses in your chosen segment, review the available signals, and prepare your own opener for each company.

  • Choose an entry offer with an understandable scope.
  • Use work from the same market as a reference, when you have it.
  • Find out from the decision-maker which problem takes priority.
Marketing agencies / in practice

How to turn a project into a recurring relationship

During delivery, note what depends on maintenance and continuity. A client who hired you to organize their website might need content too, but that should come from their actual needs and the agency's capacity. Lay out the responsibilities, the work calendar, and what will be tracked. Recurring revenue needs to be an ongoing deliverable that the client understands.

  • Separate setup from recurring work.
  • Explain what will be reviewed in each period.
  • Log decisions and feedback so you don't have to rebuild the conversation from scratch.

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

How do you find clients for digital marketing?

Choose a segment where you know how to deliver something useful, find businesses in that market, and review their digital presence. The first conversation should connect an observed signal to a specific service, followed by a question about the business's priority.

Does it work for a small agency?

Yes. You can work one region and one niche at a time. A list you can actually review and follow up on is more useful for your routine than piling up contacts with no next step.

Should I offer all of the agency's services?

You can introduce the agency, but open the conversation with a need. After you understand the goal, team, and budget, work out which deliverables make sense and in what order.

Does the AI write the outreach message?

Radar has analysis and message-drafting features based on the business's available data. Review the text and the observation before using it. The business context and the decisions behind the proposal are still up to you.

Can I track opportunities right inside Radar?

Yes. The CRM helps you organize the pipeline and your upcoming contacts. Log the reply, the offer under discussion, and the agreed follow-up to keep your prospecting going.

YOUR WORK DESERVES TO BE FOUND

Your next account starts with a clearly understood priority.

Choose your agency's market and turn research into a conversation worth continuing.

Create my account Start with GoogleSee the plans

OTHER WAYS TO SELL WHAT YOU DO

Your next service
has a path too.