PROSPECTING GUIDE / 29For contractors, renovation and commercial construction

Prospecting for construction and renovation, job by job.

Prospecting for construction and renovation starts with businesses that are already up and running: choose the activity and the region, and get businesses with published phone, website and Instagram. A store in an old space, a clinic that outgrew its space, a restaurant redoing its facade — commercial construction work is with those already operating.

Find my next clients Start with Google See where to start

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Loja Maré Alta

Sorocaba · fictional example

SIGNAL TO INVESTIGATEWorn facade and sign

The profile photos show a facade with peeling paint and an unlit sign, on the busiest avenue in the neighborhood.

The service that fits this conversation

Offer a facade renovation with storefront and lighting, done on a weekend.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

The space tells you how long it's been since the last renovation.

Search the activity and the street. The profile photos already show the facade, the dining room and what needs work.

Street-front retail

⌕ Sporting goods stores in Sorocaba

What to look for

Old facade in the photos and a burnt-out sign.

What to offer

Facade renovation, storefront and lighting.

Expanding clinics

⌕ Dental clinics in Maringá

What to look for

Ad for more staff and a single room shown in the profile.

What to offer

Office partitioning, electrical work and accessibility.

Restaurants

⌕ Restaurants in Balneário Camboriú

What to look for

New address in the profile and photos of the dining room under construction.

What to offer

Space fit-out, kitchen and ventilation.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Talk about doing the work outside business hours: for a business, stopping operations costs more than the renovation itself.

Note+Offer+Question

FIRST MESSAGEIllustrative example

Hi! I do commercial renovations here in the neighborhood and was looking at the businesses on the avenue. I noticed your facade and sign could use a fresh coat of paint. I do this kind of work on weekends, without closing the store. Want me to stop by and take measurements?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

Choose the activity and the region

Street-level retail, clinics, restaurants, gyms. Each has its own type of recurring job.

Get the published contact info

Phone, WhatsApp, website and Instagram that the business publishes, fetched on the spot.

Look for the signs of upcoming work

Worn facade in the photo, a recently rented space, a business that announced expansion.

Track quotes and follow-up in the pipeline

Site visit, measurement, quote sent, follow-up in three months. Construction work has a long cycle.

Google Maps→Website and Instagram→AI outreach→CRM

Commercial construction and renovation / in practice

Prospecting for construction and renovation doesn't wait for referrals

Anyone who lives off renovation work knows the cycle: two full months, one empty one. Referrals bring good work, but at their own pace. Mapping active businesses in the region gives you what's missing to fill the month: a list of commercial spaces you can visit, with the contact of the decision-maker and a reason to ring the bell.

A newly opened business almost always has pending work on the space.
One street or avenue at a time; an in-person visit still closes more deals than a phone call.
Facade and dining room photos on the profile already show the age of the last renovation.

Commercial construction and renovation / in practice

What the business profile reveals about the work it still needs

A business's public storefront gives away the state of the space. An old facade photo, weak lighting in the dining room, a large space only half occupied, a notice about a change of address. These are simple clues, but enough to choose between a quote for facade, electrical, layout or expansion work before talking to the owner.

Facade in the photos: paint, sign and storefront are the entry-level job.
New address in the profile: space fit-out is immediate work.
A business advertising longer hours or more staff will need layout work.

Illustrative outreach example

Hi! I'm with a commercial renovation company here in the neighborhood, and I was looking at the businesses on the avenue. I saw you moved to a new address not long ago. I usually do commercial space fit-outs with fast work, outside business hours. Want me to stop by to measure and give you a quote?

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does the search show construction in progress?

No. It shows active businesses with public contact info. The sign of upcoming work comes from what the business itself publishes: facade in the photos, a new address, a notice of expansion. Confirmation happens at the visit.

Does it work for residential construction?

The source is businesses, so it's strongest for commercial construction. For residential, the way in is partnerships: architects, real estate agents and condo management companies mapped in the same region.

Can I find businesses that just rented the space?

You can prioritize newly opened businesses, which are usually still adapting the space. It's the segment with the shortest, most urgent work window.

Does a repeated business use up credit again?

No. Every business that has already shown up in one of your searches comes back without a new credit charge for the lead. You pay for each new business delivered, only once.

YOUR WORK DESERVES TO BE FOUND

Find your next job in your region

Choose your plan and build a list of businesses in your region with public contact info and signs of upcoming work.

Create my account Start with Google See the plans

Prospecting for construction and renovation, job by job.

Loja Maré Alta

The space tells you how long it's been since the last renovation.

Street-front retail

Expanding clinics

Restaurants

Your portfolio showswhat you do.The outreach showswhy it matters.

From research to the next step.All in the same Radar.

Choose the activity and the region

Get the published contact info

Look for the signs of upcoming work

Track quotes and follow-up in the pipeline

Prospecting for construction and renovation doesn't wait for referrals

What the business profile reveals about the work it still needs

Questions from people whowant to move from researchto the conversation.

Find your next job in your region

Continue your prospecting

Prospecting for service providers

Newly opened businesses

Prospecting for real estate agencies

Your next servicehas a path too.

Your portfolio shows
what you do.
The outreach shows
why it matters.

From research to the next step.
All in the same Radar.

Questions from people who
want to move from research
to the conversation.

Your next service
has a path too.