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verso radar.PROSPECTING WITH CONTEXT

PROSPECTING GUIDE / 27For real estate agencies and agents

Prospecting for real estate agencies, neighborhood by neighborhood.

Prospecting for real estate agencies starts with the neighborhood map: choose the business type and the region, and get businesses with published phone, website, and Instagram. It's useful for landing commercial listings, finding a company that might need office space, and building partnerships with people who serve the same street as you.

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Loja Maré Alta

Bauru · fictional example

SIGNAL TO INVESTIGATESmall space with high foot traffic

The photos show a packed store with inventory spilling onto the sidewalk — a classic sign of a business that has outgrown its current space.

The service that fits this conversation

Offer two larger spaces on the same avenue, with a cost comparison.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

What the business shows tells you if it's about to move locations.

Search by business type and neighborhood. Each line brings the public contact info and what the business shows about its space.

01

Street-front retail

⌕ Clothing stores in downtown Bauru

What to look for

Small space, heavy foot traffic in the photos, and inventory on the sidewalk.

What to offer

Leasing a bigger space in the same region.

02

Clinics and practices

⌕ Physical therapy clinics in Niterói

What to look for

Address in a shared office and a full schedule on the profile.

What to offer

A dedicated office and a referral partnership.

03

Accountants and architects

⌕ Architecture firms in Florianópolis

What to look for

Serves the same client who's looking for a property to renovate.

What to offer

Cross-referral partnership.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Introduce yourself as a local agent and mention what you saw on the street. Landing new listings starts with recognition, not with an offer.

Note+Offer+Question
FIRST MESSAGEIllustrative example
Hi! I'm an agent here downtown and I was mapping the businesses in the area. I saw that your store is in a street-front spot and the foot traffic looks pretty heavy. Are you thinking about a bigger space this year? I have two listings on the same avenue.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

01

Choose the neighborhood and business type

One neighborhood at a time. That's how the list stays the size of a week's work.

02

Get the businesses with public contact info

Phone, WhatsApp, website, and Instagram that the business itself publishes in the region.

03

Sort out listings, leasing, and partnerships

Who owns their space, who's renting, and who serves the same client as you.

04

Track every contact in the pipeline

Visit scheduled, proposal sent, follow-up in three months. All with history.

Google MapsWebsite and InstagramAI outreachCRM
Real estate prospecting / in practice

Prospecting for real estate agencies: the neighborhood is your database

An agent who works a region knows the streets, but rarely has a written list of its businesses. Mapping the neighborhood by business type gives you what no sign can: who's there, how to reach each one, and who has moved. It's the foundation for landing commercial listings and for talking to whoever might become a tenant.

  • One neighborhood per list; too big a region turns into a spreadsheet nobody works with.
  • A business that just opened is often looking for a bigger space within a year.
  • An empty space next to an active business is a listing opportunity.
Real estate prospecting / in practice

Listings, commercial leasing, and partnerships on the same map

The same list serves three fronts. For listings, what matters is who owns the space and who manages it. For leasing, what matters is the business that's expanding and no longer fits where it is. For partnerships, what matters is who serves the same client: accountants, architects, construction companies, moving and renovation businesses.

  • A business in a small space with a line in the photo is a candidate for a bigger space.
  • Accountants and architects in the neighborhood bring recurring referrals.
  • Log what each business said in the pipeline; landing listings is a months-long game.
Illustrative outreach example
Hi! I'm an agent here in the neighborhood and I was mapping the businesses in the area. I saw that your store is in a street-front spot and the foot traffic in the photos looks pretty heavy. Have you thought about a bigger space for this year? I have two listings on the same avenue.

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does the search bring up available properties?

No. It brings up businesses: active companies in the region, with public contact info. Landing a property listing happens in the conversation with whoever's there, with the space's owner or manager.

Does it work for residential leasing?

The natural use is commercial, because the source is businesses. For residential, the value is in the neighborhood's network of partners: accountants, architects, renovation and moving companies.

Can I see who just opened?

You can prioritize recently opened businesses, which are usually still building out their setup and reconsidering space. It's one of the most-used filters for people who work in commercial leasing.

Does a repeated business spend credit again?

No. Every business that has already shown up in one of your searches comes back without a new credit charge for the lead. You pay for each new business delivered, only once.

YOUR WORK DESERVES TO BE FOUND

Map your neighborhood today

Choose your plan and map the businesses in your neighborhood, with public contact info and what each one shows.

Create my account Start with GoogleSee the plans

OTHER WAYS TO SELL WHAT YOU DO

Your next service
has a path too.