PROSPECTING GUIDE / 17For those just starting out

How to start as a social media manager: it's a list problem, not a talent problem.

How to start as a social media manager with no client base: those just starting out don't lose clients for not knowing how to make a post, they lose them for having no one to talk to. Radar builds a list of businesses in your niche with a neglected profile, and Studio gives you a ready-made post to show before you even have a portfolio.

Find my next clients Start with Google See where to start

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Mercearia do Beco

Salvador · fictitious example

SIGNAL TO INVESTIGATEProfile stalled for months

The account hasn't posted in several months, and the bio doesn't explain what the store sells.

The service that fits this conversation

Profile relaunch with four posts and a rewritten bio.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

Start with the businesses whose pain point is most visible.

Search for a niche and your region. Then look at each business's public content, and pick the ones that show something you can solve right away.

Neighborhood shops

⌕ Stores and shops in your neighborhood

What to look for

The profile hasn't had a post in months, and the bio doesn't explain what the store sells.

What to offer

Profile relaunch with four posts and a rewritten bio.

Business that advertises

⌕ Local businesses that advertise

What to look for

The business invests in ads, and the profile that gets the visit is abandoned.

What to offer

Content aligned with the ad, with a clear path to contact.

Service with no presence

⌕ Service providers with no site and no active profile

What to look for

The business appears on the map, and there's no content explaining the service.

What to offer

First digital presence, with an introduction and services.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

With no portfolio, the sample is your argument. Show what you'd do for that business, and propose a short test with a set deadline.

Note+Offer+Question

FIRST MESSAGEIllustrative example

Hi, folks at Mercearia do Beco! I found you searching for shops in the neighborhood. I'm just starting out with content for local businesses, and I put together a sample carousel with your branding. Can I send it over for you to see?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

Choose a niche to start

Just one field, in a region you know. Experience is worth more than variety when you're starting out.

Build your first list

Gather the businesses in that niche and look at each one's public content.

Prepare a sample

Use Studio to build a carousel for the business you want to work with, with its branding.

Talk to ten a week

Google Maps→Website and Instagram→AI outreach→CRM

First clients / in practice

How to Start as a Social Media Manager and Close Your First Client

Those just starting out don't lose contracts for lack of skill, but for lack of conversation. Choose a niche, build a small list, and talk to the same ten people every week. Repetition teaches you what works in your market faster than any course.

Start with a niche you know up close.
Talk to a fixed number of businesses every week.
Write down the objection from each conversation and adjust the next one.

First clients / in practice

What to show when you don't have a portfolio yet

With no previous work, show possible work. A carousel made for the business you want to work with is worth more than a portfolio of exercises. Make it clear that it's a sample, and agree on a short test with a small scope and a set deadline.

Bring a sample made for that business, with its branding.
Propose a short test, with an agreed deliverable and deadline.
Charge a rate you can sustain once your schedule fills up.

Illustrative outreach example

Hi! I found you searching for shops in the neighborhood. I'm just starting out with content for local businesses, and I put together a sample carousel with your branding. Can I send it over for you to see? If you like it, I can do a two-week trial.

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Is it worth it before I have any clients at all?

Yes. Those just starting out need to find businesses to reach out to. Choose a segment and a region, and check out the plan that fits your budget.

How do I show work if I haven't done any yet?

Use Studio to build a carousel for the business you want to work with, with its branding, and bring it along with your outreach. It stops being a promise and becomes a sample.

How much should I charge when I'm starting out?

There's no national price table. What holds up a price is a closed scope and an agreed result, not a beginner's discount — the blog post about pricing breaks it down.

Do I need a CNPJ to use it?

No. You can subscribe as an individual and issue invoices later, once your volume justifies it.

YOUR WORK DESERVES TO BE FOUND

Build the list for your first client

Choose your plan and discover businesses in your region that need to improve their digital presence.

Create my account Start with Google See the plans

How to start as a social media manager: it's a list problem, not a talent problem.

Mercearia do Beco

Start with the businesses whose pain point is most visible.

Neighborhood shops

Business that advertises

Service with no presence

Your portfolio showswhat you do.The outreach showswhy it matters.

From research to the next step.All in the same Radar.

Choose a niche to start

Build your first list

Prepare a sample

Talk to ten a week

How to Start as a Social Media Manager and Close Your First Client

What to show when you don't have a portfolio yet

Questions from people whowant to move from researchto the conversation.

Build the list for your first client

Continue your prospecting

Getting started and landing your first client

How much to charge when starting out

Create posts for clients

Your next servicehas a path too.

Your portfolio shows
what you do.
The outreach shows
why it matters.

From research to the next step.
All in the same Radar.

Questions from people who
want to move from research
to the conversation.

Your next service
has a path too.