PROSPECTING GUIDE / 01For people who build websites
How to find clients to sell websites: you already know how to turn an idea into a great website, and the next step is finding businesses where that work makes sense. Search for companies, look at their digital presence, and come in with a proposal that starts from their reality.
Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.
The contact opens a door.
The context gives you a reason to talk.
Porto Alegre · fictional example
The treatments are on social media, but the path to booking information is scattered.
A company website with treatment and contact pages.
See an outreach message ↗Illustrative example · fictional businesses. In your search, review the signals found in the sources.
01 / FIND A GOOD REASON
Look for companies that already have something to show: services, projects, products, and reputation. Then see how all of that comes across to people arriving online.
⌕ Aesthetic clinics in Porto Alegre
The profile shows the treatments, but there's no listed website that organizes services, staff, and booking.
A services website with clear information and a simple contact path.
⌕ Restaurants in Curitiba
The menu link doesn't open when you check it, or the visitor has to search too much to book a reservation.
A page with an accessible menu, location, hours, and reservations.
⌕ Architecture firms in Campinas
The projects show up on social media, but there's no portfolio organized by type of work.
A portfolio that puts projects in context and makes it easy to request a quote.
Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.
02 / GIVE THE CONVERSATION CONTEXT
A broken link, a hidden project, or a hard-to-find reservation option gives you a concrete opening. Show what you noticed and ask if it's worth talking about the improvement.
03 / TURN IT INTO A ROUTINE
You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.
Start with the type of business where you have visual range and a clear deliverable.
Gather companies on Maps and check the listed website, the navigation, and the available contact.
Use the analysis and AI's help to write a message about what you actually found.
Log the response, scope under discussion, and next contact in the CRM. The proposal comes after qualification.
Search for a segment in a city and review the results with no website listed. Then check the company's profile and public links: it may have a domain that just doesn't show up in the source you checked. Once you confirm the situation, connect your offer to a specific need, like showing the catalog, explaining the services, or making it easier to request a quote.
A demo project for the niche can help the client understand your proposal. Label it as a concept and explain the structure: pages, content, contact path, and responsibilities. After the conversation, define exactly what will be delivered. Clarity about domain, hosting, maintenance, and revisions keeps a small website from turning into a never-ending project.
04 / BEFORE YOU START
Google Maps, Instagram, referrals, and partnerships can open conversations. For active prospecting, choose a niche and a city, check the businesses you find, and see whether a new website or a redesign would have a concrete use.
The search lets you work with digital presence signals, including the absence of a listed website. Check the source and the company's other links before concluding it doesn't have one. The absence of an address in the search is a starting point.
Yes. Prospecting depends on who you serve and the service you offer. The tool you use to build the website is up to you. Radar helps with research, analysis, and organizing the conversation.
It depends on what you observed and what the company needs. A navigation problem might call for a targeted fix; a new offer might need a landing page. Confirm the goal before proposing to rebuild everything.
Radar helps you find companies, analyze signals, and prepare your outreach. Presenting the work, setting the price, negotiating, and building the website are all up to you.
YOUR WORK DESERVES TO BE FOUND
Find companies in the niche you serve and prepare an outreach message with something relevant to show.
OTHER WAYS TO SELL WHAT YOU DO
