PROSPECTING GUIDE / 02For paid traffic professionals
Finding clients for paid traffic starts before you talk about budget: find businesses with a clear offer and investigate the path between the ad and customer service. You already know how to plan a campaign; what's missing is choosing who for.
Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.
The contact opens a door.
The context gives you a reason to talk.
Belo Horizonte · fictitious example
The school is promoting a new class. The profile page doesn't explain how to check schedules and enroll.
Lead generation campaign with matching landing page and follow-up.
See an outreach message ↗Illustrative example · fictional businesses. In your search, review the signals found in the sources.
01 / FIND A GOOD REASON
The best targeting starts with the service the business wants to sell. Evaluate the offer, where the visitor lands, and the capacity to handle the contacts a campaign can generate.
⌕ Language schools in Belo Horizonte
There's a class being advertised, but the enrollment details and landing page are scattered.
A lead generation strategy for a class, with a defined goal and follow-up.
⌕ Custom furniture companies in Goiânia
The portfolio is well presented, but requesting a quote takes several steps.
A campaign for a specific service, connected to a streamlined quote journey.
⌕ Pilates studios in Florianópolis
There's a trial class offer. What's missing is understanding availability, region, and the service process.
A local lead generation plan aligned with the schedule and service area.
Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.
02 / GIVE THE CONVERSATION CONTEXT
Avoid starting with a promise of results. Use a visible offer to ask about goals, follow-up, and the landing page. That's where a useful sales diagnosis comes from.
03 / TURN IT INTO A ROUTINE
You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.
Choose a service and a region. A campaign for one class is more concrete than a promise of growth.
Use the search and site analysis to understand how the visitor gets to the offer and the contact info.
Ask about goals, budget, follow-up, and capacity before presenting the media plan.
Save the diagnosis and next step in the CRM to continue the conversation with context.
Start with a niche where you understand the buying journey. Put together a list of businesses and review each one's public offer. External research won't reveal media spend, acquisition cost, or close rate. Use outreach to find out this information from the person in charge and assess whether a viable campaign exists.
In the sales conversation, separate the campaign goal, the media spend, and your management fee. Explain what you plan to test and how you'll track results. If the business doesn't have a page or a ready follow-up process yet, address that step in the scope. A higher volume of contacts only helps when there's a process to receive them.
04 / BEFORE YOU START
You can search local businesses by segment and city, track public offers on Instagram, and build partnerships with people who create websites or content. The Radar helps you organize your search and spot signals to open the conversation.
The Radar doesn't reveal a business's private budget or campaign performance. That data depends on account access and a conversation with the person in charge. The public analysis helps you prepare your questions.
Choose an offer you know how to work with, present your reasoning, and propose a scope you can actually deliver. If you show a simulation, make it clear it's illustrative. Use your research to show you understood the business.
These pages cover prospecting for people who offer paid traffic management. The Radar finds businesses, helps with analysis, and organizes opportunities. You run the campaigns yourself, on the ad platforms.
Yes. The research can point to an opportunity to improve the campaign's landing page. Confirm with the client whether they need management, a page, or both deliverables, and describe each part of the proposal.
YOUR WORK DESERVES TO BE FOUND
Build your next prospecting list and show up with questions that help you build a campaign.
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