PROSPECTING GUIDE / 21Local businesses, search with context

Client prospecting tool on Google Maps.

Client prospecting on Google Maps, the direct way: Verso Radar finds companies by segment and region, gathers the available public contact info, and helps you review signals from their website and Instagram. You choose which businesses make sense for your offer, prepare the first message, and track the conversation in the CRM.

Find my next clients Start with Google See where to start

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Cantina Pedra Alta

Porto Alegre · fictional example

SIGNAL TO INVESTIGATENo menu link

The profile has no menu link, and there's no visible way to make a reservation anywhere public.

The service that fits this conversation

Website with menu and reservations.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

The search filter decides the quality of the list.

Choose the type of establishment and the territory. The search gathers the businesses found along with the available public contact info for you to review.

Restaurants

⌕ Restaurants in Porto Alegre

What to look for

The profile has no menu link and there's no visible reservation option.

What to offer

Website with menu and reservations, for web developers.

Neighborhood stores

⌕ Clothing stores in a neighborhood of Curitiba

What to look for

The bio has no location listed and the public content is stale.

What to offer

Content management, for social media managers.

Repair shops

⌕ Repair shops within a service radius in Campinas

What to look for

The services page doesn't exist and the contact for quotes isn't clear.

What to offer

Digital presence and lead generation, for agencies.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

A confirmed observation on the website or profile is worth more than any pitch deck. Bring it into your first message.

Note+Offer+Question

FIRST MESSAGEIllustrative example

Hi, folks at Cantina Pedra Alta! I found you while searching for restaurants in Porto Alegre. I looked for the menu and couldn't find a link. I build restaurant websites with menus and reservations. Can I send you an example of what I'd do for you?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

Choose segment and region

Define the type of company and search by city, neighborhood, or radius, according to the territory you can serve.

Review the list you receive

Check the name, location, and public contacts found. Availability varies by company and by source.

Investigate a signal

Use the X-ray and the available analyses to choose what to check on the current website or profile.

Prepare the first message

Connect a confirmed observation to the service offered and review the text before sending.

Track the response

Log the opportunity in the pipeline and arrange the next step. A business found is not yet a sale in progress.

Google Maps→Website and Instagram→AI outreach→CRM

Local prospecting / in practice

What to check when prospecting clients on Google Maps

The goal of the review is to find a relevant topic, not to pile up flaws. Separate the observed fact from the hypothesis about what it means for the business.

Fit: does the establishment offer the service or product for the segment you serve? Check the available description.
Digital presence: does the published link load and let you complete the relevant task, like checking services or finding contact info?
Timeliness: confirm the channel and the observation at the moment of outreach. Record when the information was checked.
Limits: reviews and followers don't reveal revenue. The absence of a link on Maps doesn't prove there's no website of their own.

Local prospecting / in practice

From the Maps search to the first message

Illustrative example, with no promise of a reply or a sale. Confirm the situation at the current address before using the message.

Illustrative outreach example

Hi, Restaurante Exemplo team! I found you on Google Maps and tried to open the menu through the link listed, but the page didn't load on my attempt. Do you have another address? I work with websites for restaurants and can show you a suggestion for organizing your menu and reservations.

Local prospecting / in practice

When the tool makes sense for your operation

The search is useful when your potential clients are local businesses found on Maps and you already know which service you can offer. It brings together research and outreach preparation. If you need private data on decision-makers, budget confirmation, or a guaranteed meeting, those results aren't delivered by a query against a public registry.

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

What contact info comes with the Google Maps search?

The public contacts that are found, such as phone, WhatsApp, email, website, and Instagram. Availability varies by company and by source; there's no guarantee that every field will be filled in or up to date.

Can I search by city, neighborhood, or radius?

Yes. The filter lets you point the search at the territory you serve. Results depend on the establishments found in the sources consulted; the list isn't a complete census of businesses in the region.

Is a business found already a qualified lead?

It's a potential contact. The signals help prioritize the review, but need, interest, the responsible party, and timeline need to be confirmed in conversation. Verso Radar doesn't guarantee a sale or estimate budget based on digital presence.

Do I need to pay again for a repeated business?

A business already delivered to your organization doesn't get charged again for the lead. The search and additional actions, like analyses, may have their own costs. Check the displayed cost in the dashboard before running each action.

Does the tool send messages automatically via WhatsApp?

No. Verso Radar can prepare the outreach text, but sending it via WhatsApp is done by you. Review the information, the recipient, and the message before making contact.

YOUR WORK DESERVES TO BE FOUND

Build your prospecting list on Google Maps

Choose the segment and region, review the available contacts, and prepare a first conversation with context.

Create my account Start with Google See the plans

Client prospecting tool on Google Maps.

Cantina Pedra Alta

The search filter decides the quality of the list.

Restaurants

Neighborhood stores

Repair shops

Your portfolio showswhat you do.The outreach showswhy it matters.

From research to the next step.All in the same Radar.

Choose segment and region

Review the list you receive

Investigate a signal

Prepare the first message

Track the response

What to check when prospecting clients on Google Maps

From the Maps search to the first message

When the tool makes sense for your operation

Questions from people whowant to move from researchto the conversation.

Build your prospecting list on Google Maps

Continue your prospecting

How to prospect clients on Google Maps

How to find companies to offer websites to

AI-powered prospecting with Verso Radar

Your next servicehas a path too.

Your portfolio shows
what you do.
The outreach shows
why it matters.

From research to the next step.
All in the same Radar.

Questions from people who
want to move from research
to the conversation.

Your next service
has a path too.