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verso radar.PROSPECTING WITH CONTEXT
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PROSPECTING GUIDE / 18For sales reps and distributors

Prospecting for sales reps: every store is an account you haven't opened yet.

Prospecting for sales reps without driving the city blind: tell us the type of store and the region; get a list of shops and businesses that buy what you distribute, with verified phone and WhatsApp numbers and the first message ready to go.

Find my next clients Start with GoogleSee where to start

Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.

The contact opens a door.
The context gives you a reason to talk.

Inside your radarDEMO

Mercado Vila Sul

Osasco · fictitious example

SIGNAL TO INVESTIGATEFits the profile, outside your client base

The store has the buying profile for the line, and isn't listed as a client you currently serve.

The service that fits this conversation

New account opened with a trial order.

See an outreach message

Illustrative example · fictional businesses. In your search, review the signals found in the sources.

01 / FIND A GOOD REASON

Every neighborhood has accounts matching your profile that no one has visited.

Search for the type of store and the region. The list shows the accounts found, with contact info available, so you can plan the route before heading out.

01

Neighborhood markets

⌕ Markets and grocery stores in Osasco

What to look for

The account has the buying profile for your line and doesn't show up in your client base.

What to offer

New account opened with a trial order.

02

Specialty stores

⌕ Building materials stores in Cuiabá

What to look for

The store advertises competing brands and doesn't mention the category you distribute.

What to offer

A mix add-on, with turnover already known in the region.

03

Accounts expanding

⌕ Convenience stores in Aracaju

What to look for

The business opened a new unit and is still finalizing a supplier.

What to offer

Supply for the new unit, with scheduled restocking.

Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.

02 / GIVE THE CONVERSATION CONTEXT

Your portfolio shows
what you do.
The outreach shows
why it matters.

Show up with an observation about the account itself and a question about restocking. The price list is the second topic, not the first.

Note+Offer+Question
FIRST MESSAGEIllustrative example
Hi! I drove past Mercado Vila Sul this week. I represent a brand in the segment here in the region, and I wanted to understand how you currently restock this line. Can I drop off a sample and a quote on my next visit?

Adapt it to what you've checked
and to the way you work.

03 / TURN IT INTO A ROUTINE

From research to the next step.
All in the same Radar.

You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.

01

Choose the type of account

Define the stores that buy what you distribute and the region you cover.

02

Build the map of the region

Gather the accounts found and mark the ones that aren't in your client base yet.

03

Prepare the visit or the call

Check the available contact info and what the account shows before you knock on the door.

04

Track it order by order

Log each store's stage in the CRM, from the first contact to the repeat order.

Google Maps→Website and Instagram→AI outreach→CRM
Sales representation / in practice

Prospecting for sales reps: map the accounts in your region

A rep who drives blind spends the day just getting around. A map by store type and neighborhood shows where the accounts you haven't opened yet are, and lets you plan the route before heading out. The list also reveals the obvious thing that gets overlooked: stores with the right profile just two blocks from someone you already serve.

  • Filter by type of account and by neighborhood, not by the whole city.
  • Mark what's already in your client base to see what's left.
  • Build the day's route from the list, not from memory.
Sales representation / in practice

How to open a new account without leading with price

The first conversation with a store owner is about turnover and restocking, not the price list. Bring an observation about the account itself and a question about how they currently buy. Price comes up after the store owner explains what's missing from their shelf.

  • Ask how the account currently buys and how often.
  • Offer a small trial before the full order.
  • Set the date for the next visit before you leave.
Illustrative outreach example
Hi! I drove past your store this week and saw that you carry this line. I represent a brand in the same segment here in the region, and I wanted to understand how you currently handle restocking. Can I drop off a sample and a quote on my next visit?

04 / BEFORE YOU START

Questions from people who
want to move from research
to the conversation.

Does it work for what I represent?

If your client is a store or business that shows up on Google Maps, it works. You search by the type of account and the region you cover.

Can I cover a whole region without repeating stores?

Yes. The search sweeps the region, and a repeat lead comes back with no new credit charged for it, so you can map everything without paying twice for the same store.

Are the contacts current?

The search runs live, straight from the source. It's the store that's open right now, with contact info checked one by one, not a database from years ago.

Does it work for a distributor with a team?

Yes. You can split the lists by region among your reps and track everyone in the same pipeline, from first contact to order.

YOUR WORK DESERVES TO BE FOUND

Open more points of sale every month

Choose your plan, build the map of stores in your region, and start your route with the right list in hand.

Create my account Start with GoogleSee the plans

Continue your prospecting

Prospecting on Google Maps

Build the map of accounts by type and neighborhood.

Learn more →

B2B prospecting

Consultative outreach for longer cycles.

Learn more →

Local lead list

From the regional filter to the day's route.

Learn more →

OTHER WAYS TO SELL WHAT YOU DO

Your next service
has a path too.

Marketing agenciesService providersWebsite creationConsultants and B2B salesAccountingPaid trafficProspect on InstagramFind profiles by nicheCheck a profile before reaching outBuild a social media proposalCreate posts for clientsStart out as a social media managerSolar energyVisual communications and print shopsProspecting on Google MapsSocial mediaGraphic designVideo editingLocal SEOAutomation and AINewly opened businessesProspecting on WhatsAppBusiness listB2B prospectingInsurance brokersReal estate agenciesCorporate lawConstruction and renovationOccupational healthPhotographersCopywritersFreelance devPress relations