PROSPECTING GUIDE / 07For people who work with local SEO
How to find clients for local SEO: anyone looking for a service needs to know who provides it, where they operate, and how to get in touch. Find local businesses, review that information, and pitch a digital presence project that starts by getting the basics right.
Search by niche and region. Publicly available contacts.
Check the features and credits in each plan.
The contact opens a door.
The context gives you a reason to talk.
Campinas · fictitious example
The business lists its services, but a visitor can't easily find which neighborhoods or cities it serves.
Service page structure and local information.
See an outreach message ↗Illustrative example · fictional businesses. In your search, review the signals found in the sources.
01 / FIND A GOOD REASON
Search for a segment and a city. Then check how what the business offers, what its profile states, and what its site explains to a potential customer all line up.
⌕ Air conditioning companies in Campinas
The site doesn't clarify the service area, or it lumps installation, maintenance, and quotes together on one generic page.
Organization of service pages and service information.
⌕ Pet shops in Curitiba
The site and the public profile show different information about hours, address, or service.
Review of local presence and standardization of the information confirmed with the business.
⌕ Upholstery cleaning companies in Recife
The service is known by its technical name, but the page doesn't explain what it includes or how to request it.
Service content connected to common questions and the area served.
Search suggestions. The digital signal guides the outreach; the conversation confirms the need and the priority.
02 / GIVE THE CONVERSATION CONTEXT
Use a verifiable point: a service with no page, an unclear service area, or conflicting information. The first conversation needs to help the client understand the problem.
03 / TURN IT INTO A ROUTINE
You choose the offer. Verso Radar gathers the research, helps you prepare the outreach, and organizes follow-up in the CRM.
Set the service and city where you can analyze the customer's research journey.
Gather the businesses and check their site, contact info, and available public profiles.
Connect the signal you found to a concrete improvement in information, structure, or content.
Use the CRM to log the access you'll need, the client's interest, and the next step in the deal.
A conversation about SEO gets more concrete when it starts from a page or piece of information the client can verify. Show the service, the audience, and the current contact path. Once you understand the business and have authorized access, you can dig deeper into the technical and performance analysis. The initial diagnosis should separate what you observed from what still needs to be measured.
The work can involve technical fixes, service pages, business profile review, and tracking. Describe each step and who approves the information. Local search results vary by location and context; a ranking seen in one search doesn't sum up the business's overall visibility. Present your tracking method and avoid promising a specific ranking.
04 / BEFORE YOU START
Search for services and businesses by city on Maps, then review their site and public information. Businesses that depend on serving a specific region can be candidates for a conversation, depending on your goals and setup.
No. It helps you research businesses and spot signals in their digital presence. You review the diagnosis and talk to the person in charge to find out whether there's a real need and a viable project.
Don't treat a ranking as a guaranteed result. Present the improvements you're proposing and how you plan to track them. The Radar's initial research is meant to prepare your prospecting, not to guarantee a search engine ranking.
Use something you can observe publicly, like an incomplete service page or conflicting contact information. Performance data and account access come later, once the person in charge authorizes them.
Yes. An analysis can point to a need to organize pages or update the site's structure. Keep the development project separate from the SEO work, and confirm the scope with the client.
YOUR WORK DESERVES TO BE FOUND
Build a local list and start with a piece of information you can improve.
OTHER WAYS TO SELL WHAT YOU DO
